In 2002 Estēe Lauder introduced Re-Nutriv Ultimate Lifting Cream with revolutionary moisturising and anti-ageing benefits that were visible immediately. Their Ultimate Lifting Serum followed in 2005, giving skin that added lift and firmness.

Now Estēe Lauder has expanded the range even further with a serum created to deliver an outstanding whitening result. Re-Nutriv Ultimate White Lifting Serum is specifically designed for the Asian woman for “virtual immunity” against the appearance of age spots and skin discoloration.

The lush milky fluid combines advanced technology with the most precious ingredients to clarify, increase visibly lift and smooth the skin.

“The development of dark spots, loss of clarity, lines, wrinkles and sagging and other changes in pigmentation all represent visible signs of aging”, says Dr. Daniel Maes, Vice President, Estēe Lauder Research and Development. “The luxurious, silky serum fuses rare natural ingredients with exclusive bio-technologies to provide immediate and long term benefits ensuring that skin is protected against the loss of clarity that results from ageing.”

With a distinctively rich, velvety touch and subtly scented feminine fragrance, the serum leaves skin feeling ultra-smooth, soft, and comforted, and looking brighter, clearer and more even-toned. The treatment has both immediate and long-term benefits.

Using biotechnology to combine only the best and most precious ingredients, while drawing from powerful ancient remedies, Estēe Lauder’s White Gold Elixir was created. This elixir is the basis of their new serum. Crushed pearls give brightness and luminosity, a type of yeast literally digests the melanin in pigmentation spots, colloidal gold and gentian calm the skin, and lactokine – derived from milk – builds up the skin’s defences against further ageing by boosting its natural collagen building.

Re-Nutriv Ultimate White Lifting Serum is specially formulated to work with the other products in the range for the ultimate skincare and repair experience. Just smooth over your skin morning and night after the Ultimate Lifting Lotion and follow with Ultimate Lifting Creme and Lifting Eye Creme.

The serum is quasi-drug whitening formula and has been ophthalmologist and dermatologist tested and is non-acnegenic. It will be available at all Estēe Lauder counters in the UAE this month at Dhs845.